Stop Trying to Beat the Algorithm.

Geoff argues that chasing social media algorithms is a losing game for most LOs and that in-person local influence — workshops, agent events, brokerage presentations — is both underused and delivering measurable production gains. He shares real results from LOs in his Agent Referral Accelerator program and makes the case for going IRL before summer slows everything down. Best for LOs who feel burnt out by content creation with little pipeline movement to show for it.

Takeaways you can run this week

• Host a workshop for a local real estate brokerage team this month — even if they already have a lender partner. Geoff's example: Michelle and Mike got rejected, did the class anyway, blew the agents away, and were invited to present to 400 agents nationally the following week.
• Schedule at least one in-person agent event in June before summer slowdown. Geoff's data point: Glenda gets in front of 20+ agents per event and books 7 appointments before leaving the room.
• Use the 'one-to-many' scalability frame when pitching yourself to a brokerage: propose a class for their full team, not a one-on-one coffee. One room of 20 agents beats 20 separate lunches.
• If you like online content, let it feed the offline — share event highlights, agent wins, and workshop takeaways on social. Geoff's point: online and offline 'feed each other,' so your posts become proof of IRL activity rather than a substitute for it.
• Apply the Jeff Bezos 'what won't change' filter to your marketing spend: human connection and face-to-face trust don't change, so invest time there before doubling down on platform-dependent tactics.
• If you haven't touched your agent relationships since spring, act now — Geoff's warning: LOs who go quiet in June/July are starting over from scratch in September with agents who forgot their name.

The playbook

1. 1. Identify a local brokerage or team (even one with an existing lender partner).
2. 2. Pitch a value-add workshop — a class that helps agents grow their business, not a product pitch.
3. 3. Deliver the class in person; bring content that demonstrably helps agents (market data, buyer education, contract tips).
4. 4. Before leaving the room, book follow-up appointments — Glenda's benchmark is 7 per event.
5. 5. Leverage the relationship to get invited back or referred to other offices/teams.
6. 6. Share event content and agent wins online to attract more inbound agent interest (online feeds offline, offline feeds online).

Worth quoting

“Real relationships aren't built in a feed. IRL — in real life — is making a massive comeback.”

“The most human brand will win. The only difference between where you are now and the results you want is how well known you are.”

Best for

LOs who are posting consistently but not seeing pipeline movement and are open to shifting effort toward in-person agent events.