How to Turn Agent Classes into a 6-Figure Income
Jared Larkin breaks down exactly how he built a dominant title business by hosting 92+ classes and events per year, using Eventbrite, Facebook/Instagram ads at $1-3/day, and a physical handout system to convert attendees into one-on-one meetings. Note: this episode is a recorded session from Geoff's paid myAgent Classes community and includes promotional segments for that program. The tactical content from Jared is genuinely useful for any LO or title rep wanting to build an event-based referral engine.
A one-page physical handout with 3-5 lead magnets and a yes/no 'book a meeting with me' checkbox at the bottom is the simplest, highest-converting tool you can use at any class.
Takeaways you can run this week
- Upload your list of local real estate agents to Avampright.com (free up to 250 emails/day) and send cold event invitations — Jared says roughly 80% of attendees cite the Avampright email as how they found his class.
- Create a Facebook event for every class, categorize your Facebook friends as 'Realtor' or 'Lender,' then invite up to 500 at a time from that list — Jared has 3,000 realtors categorized and batch-invites them to every event.
- Run Meta ads targeting a custom audience built from your agent email/phone list at $1-3/day indefinitely — at $1/day you reach roughly 100-200 people; switch creative monthly to build brand awareness even when no event is live.
- At every class, distribute a one-page physical handout listing 3-5 lead magnets (bonus tutorials, templates, cheat sheets tied to the class topic). At the bottom: name, email, and a 'Would you like to book a one-on-one with me? Yes / No' checkbox. After class, pull agent production data, prioritize the 'Yes' circles by volume, and reach out: 'Hey, I saw you circled yes — when do you want to meet?'
- Host a quarterly panel event: recruit 4-6 top producers or team leaders you want to work with, flatter them with an invitation to share their expertise, and position yourself as the organizer/host. Jared regularly draws 175+ RSVPs and uses it to open relationships with $100M+ producers who won't do a one-on-one.
- Target Tuesday, Wednesday, or Thursday at 10 a.m. or 2 p.m. for all classes — 10 a.m. gives agents time to start their day, 2 p.m. lets them finish a lunch appointment first. Plan for 50% no-show rate: if you want 30 in the room, you need 60 RSVPs.
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GET FREE ACCESSThe playbook
- 1. Build your agent list: pull MLS data or buy a list of agents in your market with email and phone numbers.
- 2. Upload the list to Avampright.com and send cold event invitation emails (free up to 250/day).
- 3. Create a Facebook event via Eventbrite's Facebook integration; batch-invite your categorized realtor friends in groups of 500.
- 4. Upload the same agent list as a Meta custom audience and run a $1-3/day ad campaign promoting the event (and your brand year-round).
- 5. At the event, distribute a one-page physical handout with 3-5 lead magnets relevant to the class topic and a yes/no meeting-request checkbox at the bottom.
- 6. Collect all handouts; after the event, look up each attendee's production volume and prioritize 'Yes' responders by deal count.
- 7. Deliver the lead magnets via personalized email (Jared uses GMass for batch-personalized Gmail sends).
- 8. Follow up by call, text, and social DM until you book the one-on-one meeting.
Worth quoting
“I've taught a class to three people and one of them's a $20, $30 million producer — you can have like one hour with this person and really build rapport.”
“Run ads indefinitely at the very least at a dollar per day — they're just going to know who you are before they even meet you.”
Best for
LOs who have tried hosting agent classes but can't fill seats or convert attendees into referral partners.