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EPISODE 365

How to Go from Closing 2 to 10 Loans Per Month

Sam Abazari, founder of Level Up Sales Coaching at UMortgage and coach specializing in taking LOs from 2-4 to 10+ loans/month · Tue, 04 Feb 2025
Agent ReferralsLead GenerationSocial MediaMindset & Productivity

Sam Abazari breaks down the exact skill progression, daily structure, and referral tactics needed to go from 2-4 loans per month to 10+. He covers why 10 is the 'magic number' for life quality, how to identify your niche community, and which three referral-partner strategies move the needle fastest. LOs stuck in the 2-6 loan range who want a concrete growth map should listen.

Hitting 10 loans/month is a skill-stacking problem, not a hustle problem — and the skills required at each stage (0-1, 1-4, 4-6, 6-10) are completely different.

Takeaways you can run this week

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The playbook

  1. Stage 1 (0-4 loans/month): Focus on identifying your authentic community (ethnicity, hobbies, professional background) and building sales/conversion skills. Take harder files — they build guideline knowledge and reputation.
  2. Stage 2 (4-6 loans/month): Shift to consistent lead generation using the three highest-ROI channels: introductions from your personal network, mining past transactions for listing agents, and social media engagement. Use theme days to systematically work your growing network.
  3. Stage 3 (6-10 loans/month): Add a team member — processor, assistant, or LOA depending on your weak spots. Focus shifts to delegation, quality control, and leadership. This is when you can say no to one nightmare file per month.
  4. Stage 4 (10+ loans/month): Entirely different skill set — systems, management, and scaling. Do not attempt to skip to this stage without completing stages 1-3.

Worth quoting

“You can never convince anyone to buy a home if they don't want to buy it. The best you can do is be there when they're ready.”
“Don't be busy — be productive. I don't think you should spend more than two hours on a file, total, until disclosure.”

Best for

LOs closing 2-6 loans/month who feel busy but not productive and want a stage-by-stage blueprint to reach 10 units consistently.

Links from the show notes

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