A Change I’m Making in My Content - Voice Notes
Geoff introduces a new solo format called 'Voice Notes' and explains why he's moving away from talking-head video clips toward more intentional, pre-production-focused content. He shares his realization that consistency alone isn't enough — quality and pre-production craft matter more at a certain stage. LOs wrestling with their own content rut or planning a 2025 content refresh will find this relatable.
Posting consistently gets you airborne, but at some point quality and pre-production intentionality matter more than volume.
Takeaways you can run this week
- Audit your last 10 social posts: did you write a specific intention or goal for each before hitting publish? If not, add a 5-minute pre-production step — write one sentence stating the goal of the post before you create it.
- Stop relying on AI-generated captions as cut-and-paste final copy. Use ChatGPT to draft a starting point, then rewrite at least two sentences in your own voice before posting.
- If you use Opus Pro or Riverside to auto-clip podcast content, block 20 minutes after each export to manually review clips and select the one that best fits your intended message — don't default to the AI's pick.
- Add one non-video content dimension to your weekly schedule (voice memo, written post, or carousel) to break out of one-dimensional talking-head-only output.
- Before planning your 2025 content calendar, write down the answer to two questions: Who exactly am I trying to reach? What specific action do I want them to take? Let those answers filter every platform and format decision.
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“At some point, quality becomes more important — the consistency, depending on where you're at, you've got to launch.”
“Don't make the mistake of cut and paste AI — it misses the human element and the real connection you're trying to convey.”
Best for
LOs who are posting content regularly but feel like it's not gaining traction and suspect they need to be more intentional about what they create — not just more prolific.