Your Secret Super Power On LinkedIn

Raquel Borras shares how she built a thriving LinkedIn presence by being unapologetically authentic — posting in-the-moment videos, skipping curation, and letting personality lead. This episode is for LOs who know they should be on LinkedIn but keep waiting until they feel 'ready' or 'polished enough.'

Takeaways you can run this week

• Post your very first video and say out loud that it's your first video — Raquel reports this triggers a wave of supportive comments that builds momentum and accountability.
• Download InShot (premium account, ~a few dollars/month) and use its split-video feature to edit clips directly on your phone without a separate editing step.
• Before your next realtor meeting, open house, or broker preview, set a mental trigger: 'I will capture at least one behind-the-scenes moment on camera before I leave.' A 15-second clip of you pulling up to the property counts.
• If you've been on TikTok or Instagram and want to migrate to LinkedIn, spend 2-4 weeks posting straightforward professional content first so your new audience understands you before you post anything goofy or off-brand.
• Screenshot your Spotify or Apple Music 'now playing' screen and post it to LinkedIn with one sentence about why that song gets you going — Raquel uses this to start conversations and reveal personality without a camera.
• Train yourself to narrate relatable consumer confusion ('I still feel like an everyday person trying to figure this out') in your content — Raquel says this is what makes financial/mortgage content feel approachable rather than intimidating.

The playbook

1. 1. Establish baseline credibility on LinkedIn with 2-4 weeks of genuine, straightforward posts about your work or market.
2. 2. Announce your first video openly — say it's your first, name who inspired you, keep it raw.
3. 3. Post in real time rather than scheduling — capture and upload same-day to signal authenticity to both the algorithm and your audience.
4. 4. Use InShot on mobile: record, split clips to remove dead air, add captions, publish without a desktop or external editor.
5. 5. Repeat the loop: real-life moment → quick capture → brief personal commentary → post → engage with every comment to train the algorithm.

Worth quoting

“People are gonna want to root for you. So be honest about it. If it's your first video, who cares? Let people know.”

“I do videos with no makeup on, no filter, in the moment — to give permission for people to do the same.”

Best for

LOs who have avoided LinkedIn because they think they need to look or sound like a polished corporate professional to succeed there.