How to Make Social Media Easier
Geoff and Josh Pitts tackle the two biggest social media barriers for LOs: not knowing what to post and the friction of editing/publishing video. They cover content strategy, platform selection, posting frequency, and Josh's Shreddit app, which pairs AI with a human editor to turn raw footage into polished clips. LOs who know they should be posting but keep stalling will get the most from this episode.
The average LO posts less than twice a month — post once a week and you've already doubled your competition's output.
Takeaways you can run this week
- Start at 2-3 posts per week, not once a day. If you're currently posting zero, jumping to daily will burn you out and confuse your audience. Commit to a Tuesday/Thursday cadence for 60 days before scaling.
- Stop defaulting to mortgage content. For every rate or loan program post, plan two personal or community posts — a family moment, a local event, a hobby — the same topics you'd bring up at a neighborhood block party.
- Identify your one platform by checking your iPhone Screen Time (Settings > Screen Time > See All Activity). Start exclusively on the platform where you already spend the most time; if that's Facebook or Instagram, use Meta's cross-post feature to hit both simultaneously.
- Use your last 10 client conversations as a content backlog. Write down the top 5 questions buyers asked you this month and record one short video answering each — that's 5 weeks of content from work you've already done.
- If you haven't posted in 30+ days, start your comeback with a 'catch-up' video: what's been happening in your life, what's new with the family, what you're excited about. This re-introduces you to your community before you push any mortgage content.
- Audit your tech subscriptions mid-year. List every app you pay for monthly, check whether each is actively saving you time or generating revenue, and cut anything that isn't. Reinvest savings into a tool that removes a real bottleneck — like video editing.
Useful? Get the full Vault free — plus Marketing Worth Stealing, weekly.
GET FREE ACCESSThe playbook
- 1. Record video on your phone — no fancy camera or mic required.
- 2. Upload the raw footage through the Shreddit app (shredditclips.com/radio for 15% off with code RADIO).
- 3. A human 'Shreditor' reviews the footage, identifies the best clips, adds captions and formatting to match your style.
- 4. Receive edited content back within 48 hours, ready to post directly from your phone.
- 5. Use the app's built-in prompts (top 100 Google-searched mortgage questions) if you're stuck on what to record next.
- 6. Review and approve; request revisions if a clip doesn't match your voice or message before publishing.
Worth quoting
“A community is people you talk with and an audience is people you talk at — you want to talk with people.”
“Perfection kills progress. If you're worried about what your first video looks like, you're never going to get to your hundredth.”
Best for
LOs who know they should be posting video but keep getting stuck on what to say and how to edit it before it ever goes live.