Leveraging Instagram Broadcast Channels to Build REALTOR Referrals

Tom Moffat and Brandon Love walk through their exact Instagram broadcast channel strategy for building a private community of 276+ realtors who send them referrals without cold calls. They also cover the 'close friends' workaround for LOs who don't yet have broadcast channel access. LOs looking for a low-cost, scalable way to stay top-of-mind with agents on Instagram should listen.

Takeaways you can run this week

• Switch your Instagram account from Business or Personal to Creator profile — broadcast channels are only available to Creator accounts. Go to Settings > Account > Switch Account Type to check.
• Create your broadcast channel and immediately drop 2-3 pieces of content (market update video, Canva template link, or poll) before the invite link auto-blasts to all your followers.
• Follow 10 realtors per hour manually (not via VA — Tom got flagged and throttled). When 30% follow back, send a personalized video DM: 'Hey [Name], thanks for the follow. I wanted to invite you to my broadcast channel — it's built specifically for realtors. I share market updates, social media tips, and templates. Link is below.'
• Use polls inside the channel to ask realtors what content they want (Tom's result: social media won by a landslide). Then DM every realtor who voted with a one-to-one video: 'I saw you voted for [topic] — what specifically do you want help with?' This converts passive followers into conversations.
• To capture emails, offer a Canva template or resource inside the channel but say 'DM me and I'll send it to your email' instead of posting the link directly — this builds a consented email list you can nurture with a weekly Friday video email via a tool like Yamm (connects to Gmail).
• If you don't have broadcast channel access yet, use the Close Friends workaround: follow target realtors, add each one to your Close Friends list, then post stories or content exclusively to that list. They'll see a green circle signaling exclusivity — mention 'Realtors, listen up' as your hook to drive DM conversations.

The playbook

1. 1. Switch to a Creator account on Instagram.
2. 2. Set up your broadcast channel with a clear name (e.g., 'Mortgages for Realtors') and write a short intro description.
3. 3. Pre-load 2-3 posts: a market update, a poll asking what content they want, and one shareable resource.
4. 4. Manually follow 10 realtors per hour; track who follows back.
5. 5. Send a personalized video DM to every realtor who follows back, naming them and inviting them to the channel with the link.
6. 6. Post weekly to the channel: market update, social media tip, or a resource with a 'DM me for the link' CTA to collect emails.
7. 7. Pull the list of realtors who engage with polls or react to posts and send them individual follow-up DMs to deepen the relationship and schedule calls.
8. 8. Add email subscribers to a weekly Friday nurture email using Yamm + Gmail, with a longer-form video personalized for realtors.

Worth quoting

“I've gotten leads out of nowhere from that — realtors sending me leads without even popping on a call.”

“DMs are by far an underutilized thing — nobody sends you video messages, and if you can do that, you stand out.”

Best for

LOs who are already on Instagram but posting into the void — this episode gives them a specific system to turn followers into a private realtor community that generates referrals.

Links from the show notes

• Here
• Here
• Spotify
• Apple
• Here
• here