Mortgage Marketing RadioTHE VAULT. GET FREE ACCESS
EPISODE 308

Let Your Clients Verify Employment, Income and Assets

Richard Grieser, VP of Marketing at Truv (mortgage tech / income-verification platform) · Wed, 27 Dec 2023
AI & TechnologyMarket & IndustryConsumer Direct

Geoff interviews Richard Grieser about Truv, a consumer-permissioned income, employment, and asset verification platform that competes directly with the Work Number (Equifax). The episode makes the case that Truv can cut verification costs 60–80% per file and shorten closing timelines by 1–3 days. LOs evaluating ways to reduce per-loan costs or improve borrower experience should listen.

Letting borrowers log directly into their own payroll provider eliminates the middleman markup of the Work Number and can save $160–$320 per file in verification costs.

Takeaways you can run this week

Useful? Get the full Vault free — plus Marketing Worth Stealing, weekly.

GET FREE ACCESS

The playbook

  1. 1. Borrower submits application and receives a Truv verification link (sent via email or embedded in the POS).
  2. 2. Borrower logs into their payroll provider (ADP, Gusto, etc.) through Truv's consumer-permissioned interface — one login, no data sold.
  3. 3. Truv pulls 100+ income and employment data points and pushes them directly into the LOS (Encompass) or POS (SimpleNexus).
  4. 4. Re-verification at the 10-day-to-close window is completed via the same permissioned connection — no second manual pull required at full Work Number cost.
  5. 5. Savings of 60–80% vs. Work Number are passed to borrower, absorbed as margin improvement, or both.

Worth quoting

“Two thirds of borrowers said saving money was one of their top three concerns for financing a mortgage.”
“Lenders are skipping verification steps — it's not what they want to do, it's what they're having to do to save costs.”

Best for

LOs or branch managers whose shops are paying full Work Number rates and want a concrete, integration-ready alternative to cut per-file costs immediately.

Links from the show notes

← Back to all episodes
THE SWIPE
This archive is the past. The Swipe is what's next. Marketing Worth Stealing, in your inbox every week. Free. From the host of Mortgage Marketing Radio.
GET FREE ACCESS →