Dominating Your Local Market With Google Reviews
Wade Betz breaks down his exact systems for Google Business Profile reviews, past-client birthday calls, agent ranking, CE classes, and social media content batching. This episode is dense with repeatable frameworks and specific scripts an LO can implement immediately. Best for structured producers who want to systematize every touchpoint.
Your Google Business Profile is a portable, compounding asset you control — build it now so inbound leads find you before you ever have to chase them.
Takeaways you can run this week
- Buy a vanity URL (e.g., leavewadea review.com style) that redirects to your Google Business Profile link, then text it to every borrower within 24 hours of closing with this script: 'Thanks so much for talking to me — here's that link. It really means a lot to me. Thank you so much.'
- Run a 3-touch post-close review sequence: (1) Call at closing: 'I'm looking to add five-star Google reviews — if I sent you a link, would you mind putting some kind words together? It would mean a lot to me and my family.' (2) 7-day text: 'Thank you again for agreeing to leave that review — let me know if you need me to resend the link.' (3) 14-day text: 'One last check-in — thank you again, it means the world to me.'
- Call past clients for missed reviews using this script: 'I feel terrible I didn't ask when we closed — you were one of my favorite clients. If I could only work with clients like you, I totally would. Would you mind leaving me a five-star Google review? If I sent you a link, would you put some kind words together for me?' Follow up by text.
- Do daily birthday calls: each weekday, call everyone with a birthday the FOLLOWING day. Script: 'Just wanted to wish you a happy birthday — I'll be in meetings tomorrow. If any friends or family need a mortgage, let me know. Call me if you need anything.' Wade reports a 22% live-answer rate. Pair with a handwritten card containing a $1 scratch-off ticket and a PS asking them to email you if they win — roughly 50% reply with their best email address.
- Rank your agent list into three tiers: Focus 40 (referred you AND closed a deal in last 90 days), Next 40 (referred you but no close in last 90 days), Last 40 (everyone you're pursuing). Review and move agents between tiers every 90 days.
- Block two separate calendar slots each week for social content: one 2-hour block for scripting and planning (use ChatGPT), a separate block for filming. Post the same short-form video natively or via a scheduler to Instagram, TikTok, LinkedIn, and Facebook Reels. Reserve YouTube exclusively for long-form educational content. Spend 8:00–8:30 AM daily on 20 likes, 20 post comments, and 20 story comments to maintain a 10%+ engagement rate.
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GET FREE ACCESSThe playbook
- Step 1 — Optimize your Google Business Profile: set it up under an email you personally control, not a corporate account.
- Step 2 — Post regularly to the profile and get reviews consistently (even 1–3 per month compounds over time).
- Step 3 — Do a post-closing honor call: confirm closing went smoothly, answer any questions, then ask for the review using the 'it would mean a lot to me and my family' script.
- Step 4 — Text the vanity URL link immediately after they agree.
- Step 5 — Follow up at Day 7 and Day 14 if no review appears.
- Step 6 — Once you have consistent reviews and an optimized profile (Phase 1), layer in Phase 2: backlink your video content to your website and pursue local SEO to crack the Google 3-pack for '[city] mortgage lender/broker' searches.
Worth quoting
“Your consistency is your character.”
“It's only weird if you make it weird.”
Best for
LOs who have closed hundreds of loans but have fewer than 50 Google reviews and no structured post-close follow-up system.