Real Talk with Brad Lea
Geoff sits down with sales trainer and entrepreneur Brad Lea for a wide-ranging conversation on mindset, sales, relationships, and content creation. The episode is largely motivational and conversational rather than mortgage-specific. LOs who enjoy mindset and personal brand content will get the most from it.
Every dollar comes from a relationship — the more hands you shake (or virtual handshakes you make through content), the more money you make.
Takeaways you can run this week
- Post 3-4 pieces of content per day across 6 channels. Brad's math: that's 18-24 daily touchpoints — volume alone drives awareness and inbound attention.
- Stop scripting your personality — script to internalize, not to read aloud. Practice your value proposition and objection responses until you can deliver them in your own words with zero hesitation.
- Audit your relationships this week: if your income is stuck, Brad's framework says it's your mindset, skill set, or habits — identify which one is the actual bottleneck and address only that.
- For content, stop planning and start capturing: tell a camera operator (or set up a tripod) to follow you through your next agent meeting, class, or closing and post the raw, real moments — Brad says authenticity is what made his content take off.
- Read these three books Brad recommends for mindset reset: As a Man Thinketh (James Allen), The Four Agreements (Don Miguel Ruiz), Think and Grow Rich (Napoleon Hill).
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GET FREE ACCESSThe playbook
- 1. Identify which of the three levers is holding you back: mindset, skill set, or habits.
- 2. Address mindset first — consume books and content that rewire self-talk (start with Brad's three recommended titles).
- 3. Build skill set — use scripts as training tools only; drill until the script is internalized and disappears from your delivery.
- 4. Lock in habits — 5 days a week of deliberate action (Brad's own model: 30-min cardio AM, weights at night, every weekday).
- 5. Expand relationships daily — leave comments, join groups, post content, say yes to events; treat each touchpoint as a virtual handshake.
Worth quoting
“The more hands you shake, the more money you make.”
“Don't change the way you treat people — change the people you treat.”
Best for
LOs who feel stuck and need a mindset jolt, or who know they should be creating content but keep overthinking it.