How myHomeIQ Helps You Grow Your Business
Geoff interviews the myHomeIQ co-founders on how LOs can use their platform to stay top-of-mind with past clients, generate buyer and seller leads, and grow their agent network. Best for LOs who close loans but lose touch with clients and agents afterward and want a tool to fix that systematically.
Partner 10+ agents onto myHomeIQ and instantly multiply your database reach to thousands of homeowners — without personally prospecting each one.
Takeaways you can run this week
- Upload your past client database to myHomeIQ so homeowners receive monthly home-value and equity reports branded to you — targeting the stat that 67% of borrowers don't reuse their LO because of post-close silence.
- After every closing, immediately create a myHomeIQ branded report for the agent on that deal and send it with this hook: 'I put your branding on this so any home-value questions come back to you — want me to walk you through how to get all your past clients in here?'
- At open houses, place a QR-coded retractable banner ($100) linking to the myHomeIQ buyer funnel — visitors self-qualify in ~10 seconds and receive a branded pre-qualification certificate, capturing leads without the LO being present.
- Monitor pre-mover scores inside the platform; when 5–6 homeowners hit a score of 7–9 (72% likelihood of selling in 6–12 months), call the partnered agent and say: 'I just saw several nines in your report — have you reached out yet, or want to do a joint touchpoint together?'
- Teach a 'Mastering Database Marketing' class to agents and include a myHomeIQ demo slide mid-class: 'Have you heard of this? Here's what it does for your past clients — scan this QR code to book 15 minutes with me and I'll set it up for you at no cost.'
- Partner with 10 agents (each with ~200 past clients) on myHomeIQ to expand your monthly database reach by 2,000 homeowners — do the math: at a 5% annual move rate that's 100 potential transactions per year in your pipeline.
Useful? Get the full Vault free — plus Marketing Worth Stealing, weekly.
GET FREE ACCESSThe playbook
- 1. Upload your own past-client list to myHomeIQ to start monthly home-value report delivery.
- 2. At closing, generate a co-branded report for the agent on that deal and send with the value-add script above.
- 3. Onboard that agent's full past-client database so your reach multiplies by their list size.
- 4. Repeat with additional agents — target 10+ to reach 2,000+ homeowners monthly.
- 5. Monitor pre-mover scores weekly; contact agents with high-score homeowners as a reason to call.
- 6. Deploy buyer-lead QR funnels at open houses via agent partners to capture new prospects into your database automatically.
Worth quoting
“We send out relevant information that they care about. And that's why we have 84% email open rate.”
“Success comes down to doing the obvious for an uncommonly long period of time.”
Best for
LOs who close loans but have no systematic post-close follow-up and want a done-for-you tool to re-engage past clients and add value to agent partners simultaneously.