Our Members Speak About myAgent Classes

Geoff hosts a roundtable with several myAgent Classes members who share what changed in their business after joining. Members discuss how teaching agent classes replaced the tired rates-and-service pitch with a genuine value proposition. Best for LOs frustrated with cold outreach who want a repeatable system for earning agent referrals.

Takeaways you can run this week

• Stop paying for agent leads ($200-$300 per lead); redirect that budget toward hosting a class that teaches agents a marketable skill, which creates loyalty money can't buy.
• When a broker-owner asks 'will you buy leads?', respond: 'I can buy leads, but that doesn't teach your agents how to survive this market. I can feed them for a day, or teach them for a lifetime' — then offer a lunch-and-learn instead.
• After delivering a class, spend 30-45 minutes helping agents shoot short marketing videos on-site. One member did 9 videos in 34 minutes for an agent who now has 6 listings and refers exclusively to that LO.
• Use the classes as a broker recruitment tool: pitch broker-owners by asking 'How do your agents reflect your brokerage?' and offer a lunch-and-learn on a topic like database marketing or video — anything except rates and fees.
• Lead every agent interaction with a clear problem-you-solve statement: 'I help agents understand what actually works when it comes to modern marketing' — mortgage lending becomes the 'oh by the way' not the opener.
• Attend weekly accountability calls (the program offers Friday mastermind calls) to stay consistent; members cite this rhythm as a key reason they actually run classes instead of just planning to.

The playbook

1. 1. Identify a broker-owner or agent group to approach — prioritize brokerages actively recruiting agents.
2. 2. Lead with the problem you solve for agents (marketing, lead gen, business growth) — not mortgage programs.
3. 3. Schedule a lunch-and-learn or Zoom class using a plug-and-play deck (topic examples: database marketing, video marketing, homebyer pipeline).
4. 4. Market the class via prewritten email sequences and SMS — do not cold pitch the content.
5. 5. During the class, teach only the subject matter; mention your mortgage role briefly in the intro only.
6. 6. After class, spend extra time with engaged agents (e.g., filming their marketing videos) to deepen the relationship.
7. 7. Follow up to understand their specific needs and desires — referrals come from connection, not from the class alone.

Worth quoting

“Stop paying for leads — you are not helping your agents grow at all unless you teach them how to actually grow.”

“Everybody's showing up same as lame, vomiting the same damn thing — what problem do you solve, for whom, and how?”

Best for

LOs who know they should be teaching agent classes but haven't started because they don't know what to say or how to market the event.

Links from the show notes

• Tap Here
• Check Out myAgent Classes