How to Use Video to Accelerate Trust and Grow Sales

Darin Dawson breaks down why digital pollution is eroding trust in all text-based outreach and how video messaging restores the human signals (tone, facial expressions, body language) that build real relationships. Best for LOs who feel their emails and texts are being ignored and want a practical on-ramp to video. Also covers the psychology of customer experience and how to avoid turning video into its own form of spam.

Takeaways you can run this week

• Start your video habit with a 'gratitude challenge': send 1–5 gratitude videos per day for two weeks exclusively to people who already know and like you — past clients, agent partners, long-term referrers. Say specifically what their referrals or business has meant to you. Do not pitch anything. This builds camera confidence through positive reinforcement loops before you send a single prospecting video.
• Create a library of evergreen FAQ videos — e.g., 'How does new construction financing work?', 'VA vs. conventional loan differences', 'What happens at closing?' — then drop the relevant video into any text, email, or DM the next time a client or agent asks that question. Opens with 'Hey [name], we get that question a lot — here's the answer' to feel personal even when reused.
• Audit every mass email or video blast you send against this test before hitting send: 'Is this genuinely valuable to the recipient, or is it just serving my quota?' If the honest answer is the latter, rewrite or cut it. Every low-value send damages the open rate on your next message.
• Do not cold-video strangers. Only send unsolicited video outreach to people who already know your name — past clients, warm referrals, agents you've met. For cold prospects, earn the relationship first (event, social, introduction) before sending a personal video.
• Match video length to message complexity: quick responses under 60 seconds, complex explanations like construction loan processes up to 2–3 minutes. Never record a video just to say 'sounds good, thanks' — use text for that.
• Download and read 'Rehumanize Your Business' (tactics and scripting) and 'Human-Centered Communication' (strategy and mindset) by Ethan Beute and Stephen Pacinelli — both available on Amazon — to get BombBomb's full framework for when, what, and how to say things on video.

The playbook

1. 1. Identify 10–20 past clients or agent partners you are genuinely grateful for.
2. 2. Record a short (under 90 seconds) video for each — no pitch, pure gratitude — and send via BombBomb through email, text, or LinkedIn.
3. 3. Note responses and referral activity over the next 30 days.
4. 4. Once comfortable on camera, build an evergreen FAQ video library (5–10 videos covering your most common client questions).
5. 5. Route every repeated question to its FAQ video instead of typing out the same text answer.
6. 6. Before any mass send, run the recipient-value test: cut or rewrite anything that doesn't pass.

Worth quoting

“You need 200 that really appreciate you and will refer you. You have a great business if you do that well.”

“Every communication you send, you're setting up for the next send. If it's not of value, they don't open the next one.”

Best for

LOs who have BombBomb (or any video tool) installed but rarely use it because they freeze on camera or don't know what to say.