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EPISODE 234

What Does Your Out of Office Email Say About You?

Solo episode · Sat, 26 Feb 2022
Personal BrandingAgent ReferralsLead Generation

Geoff audits real out-of-office email auto-replies he received from loan officers and breaks down what makes them weak versus effective. He also answers a listener question about business sources beyond real estate agents, recommending divorce mortgage specialist and self-employed/non-QM niches. LOs who want quick, low-effort brand upgrades and niche diversification ideas should listen.

Your out-of-office auto-reply is a branding moment — most LOs are blowing it with vague, typo-filled, personality-free messages that erode trust before they even return.

Takeaways you can run this week

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The playbook

  1. 1. Audit: Turn on your own out-of-office reply and email yourself, or have a colleague email you, to see exactly what recipients receive.
  2. 2. Fix basics: Correct all typos (use Grammarly), add your full name and title, add exact return date.
  3. 3. Add team coverage stack: List each team member by name, role, phone, email, and text — organized by need (loans in process vs. new applications vs. urgent).
  4. 4. Add action links: Include clickable links to online application, document upload page, and your social profiles.
  5. 5. Add personality: Write one to two sentences that reflect where you are or what you're doing — make it human and optionally humorous.
  6. 6. Check mobile formatting: Use line breaks between sections, avoid all-caps or colored text, confirm it renders cleanly on a phone screen.

Worth quoting

“You're always branding. What is the impression that you're leaving, that you're creating?”
“People would rather be entertained than educated. To the degree you can be entertaining, the more trust you're going to build.”

Best for

LOs who set up their out-of-office reply years ago and have never revisited it — or anyone who wants a five-minute brand audit with immediate impact.

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