Insider Video Marketing Tips from a Top 100 Agent Team

Bryan Koci, who has produced 1,000+ videos for a top-producing 50-agent team, breaks down the six video types every agent or LO should use, how to land local business spotlight interviews, and how to repurpose long-form content into a month of posts. LOs who want a repeatable video strategy to build agent and consumer relationships should listen.

Takeaways you can run this week

• Launch a local business spotlight video series: walk into a restaurant you enjoyed, ask to speak to the owner, and say 'I spotlight local businesses on my social media for free — can I film a short video about you and share it with my audience?' Offer to raffle off a gift card they provide at your next in-person event as the only ask.
• Post on your personal Facebook page: 'I'm looking to highlight the best [restaurants/coffee shops] in [your city] — who knows an owner I should feature?' Use the warm intro from whoever tags someone to make your outreach call.
• Create a 5–10 minute pillar interview video with the business owner, then slice it into: a short trailer posted earlier that week, two or three 30-second dish/highlight clips, and behind-the-scenes photos — giving you a full week of content from one shoot.
• Build an agent-facing YouTube channel modeled on whistleway.com: produce videos explaining the pros and cons of FHA, VA, and other loan types, then tell every agent you work with 'send these to your new clients when they're confused about loan options' — making you the resource they distribute.
• After featuring 3–4 local businesses in your spotlight series, contact one and say 'We want to do a happy hour on your patio — we'll run ads, invite our audience, and bring you new customers. Can you do drink specials and appetizers?' Use the event to move online relationships in-person and raffle off gift cards from featured businesses.
• Pick ONE platform where your audience already lives and go deep before adding a second. If you enjoy consuming content on a platform, that's your signal — you'll actually produce consistently. Start with Facebook Live (phone only, no equipment needed) to build the habit before investing in production gear.

The playbook

1. 1. Identify a local business by visiting in person or posting a poll in your Facebook group asking for the best [restaurant/shop] in [city].
2. 2. Approach the owner in person (or via warm intro) and offer a free feature video on your social media — no charge, only ask is a gift card for a future raffle.
3. 3. Film a 5–10 minute interview; keep the business owner talking more than you — it's their video, not yours.
4. 4. Edit into a pillar video (5–10 min), a trailer clip, two to three 30-second highlight clips, and pull behind-the-scenes photos.
5. 5. Distribute across the month: post the trailer Monday, pillar video mid-week, short clips and photos across remaining days — tag the business in every post.
6. 6. After featuring several businesses, host a happy hour at one of them — invite your social audience and the other business owners you've featured to convert online relationships into in-person ones.

Worth quoting

“My shitty video is going to be better than your non-existent video.”

“The real value is in the relationships you build with the business owner, with the consumer. That's the value.”

Best for

LOs who keep saying they'll 'start doing video' but haven't yet, and want a concrete, repeatable content system that also opens doors with agents and local businesses.