What to Post on Social Media

Justin Brown breaks down exactly how he grew from 2,000 to 27,000 Instagram followers in under two months by niching his content around personal finance (Roth IRAs, rentals, budgeting) rather than generic mortgage rate updates. He covers his full content workflow: batching on Fridays, editing via Fiverr, repurposing 30-second TikToks to Instagram Reels, Pinterest, Twitter, and YouTube Shorts using the SaveTok app to remove watermarks. Best for LOs who know they should be posting but can't figure out what to say or who to say it to.

Takeaways you can run this week

• Time-block 4 hours every Friday to batch-create your week of content: outline each video as bullet points (intro, topic 1, topic 2, topic 3, outro), record each section separately on your phone so a flub doesn't restart the whole take, then send the clips to a Fiverr editor for captions, animations, and stitching.
• Keep every TikTok video at exactly 30 seconds so you can repurpose it to Instagram Reels without trimming; download the free SaveTok app to strip the TikTok watermark before uploading to Reels.
• Cross-post every short video to TikTok, Instagram Reels, Pinterest, Twitter, and YouTube Shorts (add '#shorts' in the title and description); then two weeks later cherry-pick whichever TikToks performed best and record a 4-5 minute expanded version for your main YouTube channel.
• Niche your content to a specific financial-journey audience (e.g., 'people newly earning six figures who don't know whether to buy a home, max a Roth, or buy rentals') rather than broad mortgage topics — Justin's custodial Roth video hit 3 million TikTok views by targeting that exact viewer.
• At every closing call, script in this sequence: ask for feedback on the team, confirm first payment date, then tell the client exactly what to expect next ('You'll get mail monthly, a video weekly, a six-month check-in, and an annual review') so future touches don't feel random.
• Funnel your social media audience into live home-buyer webinars or in-person events in your local market; record two or three polished live sessions, then run them as evergreen webinars with paid ads driving opt-ins so the content keeps generating appointments without your time.

The playbook

1. 1. Identify your content niche: pick a personal finance topic you know deeply and that your target borrower (first-time earners, rental investors, etc.) is actively searching for.
2. 2. Every Friday, batch-produce the week's videos: bullet-point each video's structure, record section by section on your phone, send clips to a Fiverr editor.
3. 3. Keep all short-form videos at 30 seconds max so they fit TikTok (1 min limit) and Instagram Reels (30 sec limit) without editing.
4. 4. Post to TikTok first; use SaveTok app to remove watermark; upload the clean file to Instagram Reels, Pinterest, and Twitter.
5. 5. Add '#shorts' to YouTube title and description when uploading the same clip as a YouTube Short.
6. 6. Two weeks later, review TikTok analytics; pick the top-performing videos and record a 4-5 minute YouTube long-form video elaborating on each.
7. 7. In BombBomb, link your weekly video to your YouTube page so database contacts who click the animated GIF are driven to your YouTube channel to build watch time and subscribers.
8. 8. Spend 30-60 minutes daily responding to DMs and posting; avoid schedulers (Justin believes Instagram suppresses scheduled posts).
9. 9. Eventually drive your social audience to local or virtual home-buyer / personal-finance events; record the best sessions and run them on evergreen with ad traffic.

Worth quoting

“Don't worry about followers, don't worry about the growth — just worry about staying consistent with your content and your content pillars.”

“If you get good at marketing and at videos, you could excel at anything.”

Best for

LOs who are posting inconsistently (or not at all) because they don't know what to say — especially those with personal finance knowledge they've never thought to put on camera.