Mortgage Marketing RadioTHE VAULT. GET FREE ACCESS
EPISODE 198

How to Become a Divorce Mortgage Specialist

Wendy Whistle, co-founder of DivorceThisHouse.com, joined by loan officers Tammy Wallensek (20+ years, Chicago) and Don (under 1 year, South Florida) · Fri, 19 Feb 2021
Agent ReferralsClasses & EventsPersonal BrandingLead Generation

This episode makes the case for becoming a Divorce Mortgage Specialist (RCSD designation) as a hedge against the eventual refi market slowdown. Two loan officers share how they secured attorney referrals within weeks of completing Professor Kelly Murray's training. Best for LOs who want a defensible niche that generates rate-insensitive referrals from divorce attorneys.

Divorce attorneys become a rate-agnostic referral pipeline — but only if you approach them as a trained specialist, not as a vendor pitching loan programs.

Takeaways you can run this week

Useful? Get the full Vault free — plus Marketing Worth Stealing, weekly.

GET FREE ACCESS

The playbook

  1. 1. Earn the RCSD (Real Estate Collaboration Specialist – Divorce) designation through DivorceThisHouse.com and study Professor Kelly Murray's 5-point attorney presentation.
  2. 2. Find your county bar association's Family Law subgroup; contact the co-chair and sponsor a CLE event for a 2-minute introduction.
  3. 3. Follow up with attending attorneys using the copy-paste email template provided in the DivorceThisHouse member portal — it speaks attorneys' language and prompts response.
  4. 4. Secure one-on-one Zoom meetings with interested attorneys; deliver the 5-point presentation without mentioning rates or loan programs.
  5. 5. Ask the attorney to become 'an extension of your practice' — goal is to be included in their client onboarding process.
  6. 6. Let satisfied attorneys refer you to colleagues (Don's first Harvard Law attorney immediately sent a group email to her 10-attorney firm).
  7. 7. Recruit an RCSD-trained Realtor partner so you can cover all three potential transactions: house-spouse refi, outspouse new purchase, and eventual home sale if refi is not feasible.

Worth quoting

“In 30 years, no one from your industry has approached me about what you can do and the value that you bring.”
“Not once in any of those presentations was I asked about my rates. What are your rates? Not once.”

Best for

LOs who are over-reliant on the refi boom and want to build a rate-recession-proof referral source before purchase volume tightens.

← Back to all episodes
THE SWIPE
This archive is the past. The Swipe is what's next. Marketing Worth Stealing, in your inbox every week. Free. From the host of Mortgage Marketing Radio.
GET FREE ACCESS →