How This Mortgage Broker is Growing Her Business with Facebook Live With Jenel Poole
Jenel Poole breaks down how she relaunched a weekly Facebook Live show called 'Love Where You Live' — featuring local small businesses — and generated 4,000–9,000+ views per episode within her first 30 days back. She covers exactly how she books guests, preps them, promotes the show, and how it's already generating inbound mortgage inquiries. Best for LOs who want a content strategy that builds visibility without pitching.
Become a media company that spotlights your community — mortgage is the back end, not the headline — and clients will come to you already trusting you.
Takeaways you can run this week
- Post in a local Facebook community group (search '[Your County] supporting small businesses') with this pitch: 'I'm launching a weekly show to spotlight local businesses. If you're open to me coming out and interviewing you about your story and how your business came to be, let me know and we'll schedule a time.' Jenel got booked through February within days of posting.
- Go on-site 30 minutes before filming: spend 10 minutes walking the business owner through questions in order so they know what's coming, then handle tech setup in the remaining 20 minutes.
- Hold a physical notecard during every broadcast with your bullet-point questions so you can go off-script without losing your place — Jenel uses this in every video.
- Run a weekly gift card drawing: anyone who likes, comments, AND shares the video is entered to win a gift card to that week's featured business. Announce the winner in a separate Tuesday Facebook Live. This mechanic is a key driver of Jenel's view counts.
- Promote your upcoming show Monday through Thursday: create a graphic on Monday featuring the business name/logo, post it Tuesday, Wednesday, and Thursday before the Thursday 2:30 PM live show — same day, same time every week.
- Repurpose every Facebook Live to IGTV (trimmed to fit length limits), screenshot natural stills from the video for Instagram Stories, and add hashtags like #SupportSmallBusiness to help IGTV get discovered. Also promote the live stream to your email database of past clients before each show.
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GET FREE ACCESSThe playbook
- 1. Post in a local small-business Facebook community group offering to feature businesses on a weekly Facebook Live show.
- 2. Vet respondents — prioritize retail, restaurant, and storefront businesses with a physical location; skip network marketing.
- 3. For nervous guests, email questions in advance. For all guests, arrive 30 minutes early on-site.
- 4. Spend first 10 minutes on-site doing a pre-interview: walk through questions in order so the guest knows what's coming.
- 5. Go live on your business page (named to include your profession, e.g., 'Mid-Atlantic Mortgage Girl') using a smartphone on a heavy selfie stick with a lapel mic and a ring light. Flip to rear camera for better quality.
- 6. Keep the live broadcast to 10–15 minutes; hold a notecard with bullet-point topics to stay on track.
- 7. Announce a gift card drawing (to the featured business) for viewers who like, comment, and share — draw winners live on Tuesday.
- 8. Monday: create a promo graphic. Post it Tuesday, Wednesday, Thursday before the show.
- 9. After the show: upload a trimmed version to IGTV with #SupportSmallBusiness hashtags; pull screenshots for Stories.
- 10. Advanced: Run Facebook retargeting ads (budget ~$50) targeting anyone who watched 3–20 seconds of a previous episode to promote your next show and rebuild repeat viewership.
Worth quoting
“I don't even mention what I do in these shows — but my page is called Mid-Atlantic Mortgage Girl, so it's there.”
“You don't know they're watching, but they're watching. They see it all.”
Best for
LOs who want inbound mortgage leads but are stuck on what to talk about on video — this gives them a community-focused format that requires zero mortgage pitching.
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