The Truth About Growing Your Business on Social Media with Geoff Zimpfer and Chelsea Peitz
Geoff Zimpfer is interviewed by Chelsea Peitz on her podcast about what's working on social media for mortgage and real estate professionals in 2020. They cover platform strategy (Facebook, Instagram, LinkedIn, YouTube), video mindset, lead conversion, and getting online reviews. Best for LOs who know they should be doing more on social but keep stalling.
Social media is a skill, not a talent — and COVID removed every excuse not to start learning it now.
Takeaways you can run this week
- Pick ONE primary platform and go all-in before spreading to others. If residential, start with Facebook, then Instagram. Skip LinkedIn ads (too expensive, not localized enough for most LOs).
- Post video on Facebook with a descriptive title and summary in the caption — not just a blank video upload. Viewers who save your video for later give your content an algorithmic boost.
- Commit to posting on YouTube at minimum once per week and plan for 1-2 years before significant organic leads arrive. Aim for 60+ videos before evaluating results — not 6.
- Use Instagram Stories daily for visibility. Post relatable, low-stakes content (a product you're considering buying, a trip photo) — not just business content. DM engagement often spikes on personal posts.
- Set up a review-request script at the START of the transaction, not the end: 'If we blow your socks off, would you be willing to leave us a review when we close?' Then at closing, email them a link with three guided questions: (1) Why did you choose us? (2) What concerns did you have going in? (3) What was your result?
- For review platforms, give clients exactly three choices (Google, Facebook, your website) and include a simple 3-step screenshot showing how to leave the review — remove all friction.
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GET FREE ACCESSThe playbook
- 1. Choose one platform (Facebook for residential LOs) and commit to it fully before adding others.
- 2. Post video consistently — include a title, description, and summary so non-viewers can still engage via the feed.
- 3. Add Instagram Stories daily — mix business clips with personal, relatable moments.
- 4. If adding YouTube: post once per week, optimize titles and descriptions for local search keywords, and plan a 12-24 month runway.
- 5. At transaction kickoff, prime the client for a future review with a brief verbal ask.
- 6. At closing, send an email with three guided review questions and a direct link to your preferred review platform with a step-by-step screenshot.
Worth quoting
“If not now, when? All you've been left with is a mobile phone and your laptop.”
“What's more important — being well known or knowledgeable? The agent who outsells you every month is just more well known.”
Best for
LOs who have been saying 'I should do more on social media' for months but haven't committed to a platform or a posting habit.
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