Getting Agent Referrals in a Post COVID World with Sean Uyehara

Sean Uyehara breaks down his 'Digital Boot Camp' — a 5-day Zoom class that teaches real estate agents social media skills, used as a Trojan horse to earn referral relationships without paying for leads. He covers Facebook ad targeting, Messenger vetting, private Facebook groups, and video testimonial systems. Best for purchase-focused LOs who want to attract agents through value instead of vendor fees.

Takeaways you can run this week

• Run a 5-session Monday–Friday Zoom class (5–6 PM) teaching agents social media: cover Instagram, Facebook, LinkedIn, and YouTube, showing your actual back-end analytics, ad copy, and engagement numbers — not 30,000-foot theory.
• Use Facebook ads targeting realtors by job title plus custom audiences from past agent lists. Run a 30-second video ad addressing agent pain points (don't know what to post, videos feel weird, tried it and it didn't work). Start ads 2 weeks before the class.
• Send registrants to Facebook Messenger — not a Zoom link. Use a bot to ask 3 questions: current struggles, what they hope to gain, and how many deals they closed last year. Only send the Zoom link to agents who respond. Do not record the sessions — this filters out non-committed agents.
• Halfway through the boot camp, assign agents a video homework challenge: record a 60-second 'bio video' explaining their why and what makes them different. In exchange for a video testimonial from the agent, give them a 30-day content calendar with specific post ideas, platforms, and ad copy.
• After the class ends, migrate all participants into a private Facebook group. Post your content there so agents keep seeing you without requiring you to call them. Do the same with your past client database — Sean has 100+ past clients in a separate private group.
• When an agent asks you to pay for their CRM or lead system, counter with: 'How about this — you pay for your CRM, I'll deliver you a buyer within 90 days, which will more than cover that cost.' If they decline, set a calendar reminder for day 91 to follow up.

The playbook

1. 1. Build a custom Facebook audience from past agent contact lists; layer in job-title targeting for realtors in your market.
2. 2. Launch a 30-second video ad 2 weeks before the class addressing agents' top social media pain points.
3. 3. Drive clicks to Facebook Messenger; deploy a bot asking 3 vetting questions (struggles, goals, annual production).
4. 4. Manually review responses; send Zoom link only to agents who answered all questions and confirmed they can attend all 5 sessions. Tell them sessions will not be recorded.
5. 5. Host Monday–Friday 5–6 PM sessions covering one platform per day; show real back-end data (views, leads generated, ad copy that worked).
6. 6. Assign daily homework — Day 1 or 2: record a 60-second bio video about their why.
7. 7. Midweek: request a video testimonial in exchange for a custom 30-day content calendar PDF.
8. 8. On the final day, push all participants into a private Facebook group where you continue posting content.
9. 9. After the class, pursue one-on-one meetings with every participant; use the Facebook group to stay top of mind with those not yet ready.

Worth quoting

“If I can get agents to meet with me every week for eight weeks, there's no way I can't get their business.”

“I get five hours with an agent in a week. There's no way they're spending five hours with their lender in a month.”

Best for

Purchase-focused LOs who are tired of paying for agent leads and want a repeatable system to attract committed referral partners through education.