Mortgage Marketing RadioTHE VAULT. GET FREE ACCESS
EPISODE 170

How to Feel Confident on Camera with Megan Anderson

Megan Anderson, VP of Marketing at MBS Highway and host of the 'Behind the Breakthrough' podcast · Wed, 10 Jun 2020
Video & YouTubePersonal BrandingSocial MediaMindset & Productivity

Megan Anderson joins Geoff to walk through the practical and psychological barriers that keep loan officers off camera. The episode covers camera setup, lighting, angles, backdrop, video length, content ideation, and overcoming body-image and imposter-syndrome fears. Best for LOs who know they should be doing video but keep finding reasons not to start.

You don't need expensive gear or a perfect appearance — you need a dedicated filming spot, a hook, and a list of your clients' top 25 questions.

Takeaways you can run this week

Useful? Get the full Vault free — plus Marketing Worth Stealing, weekly.

GET FREE ACCESS

The playbook

  1. 1. Identify your favorite client type (e.g., first-time home buyers, recently divorced mothers).
  2. 2. Set a 10-minute timer and write every question, pain, concern, and emotion that client type brings you — target 25+ items.
  3. 3. Cross-reference with AnswerThePublic.com using related phrases to expand your topic list.
  4. 4. For each topic, write a one-sentence hook that names the client's pain point — this is your video opener.
  5. 5. Outline 3-5 bullet-point key moments (not a full script) and place them near your camera as memory prompts.
  6. 6. Record in your dedicated, pre-lit spot; use earbuds or a Blue Yeti mic; camera above eye level.
  7. 7. Do minimal editing: at minimum, crop the awkward start and end using iMovie, WeVideo, or Videolicious.
  8. 8. Post; for social (Facebook/Instagram) keep it 30–90 seconds; use longer takes as pillar content and clip micro-pieces from them.

Worth quoting

“People are not watching your videos just based off the way you look. They're watching because you are providing value.”
“When you know where the market's headed, it's going to make you feel more comfortable and confident when you show up on camera.”

Best for

LOs who want to start doing video but keep stalling because they hate how they look or don't know what to say.

← Back to all episodes
THE SWIPE
This archive is the past. The Swipe is what's next. Marketing Worth Stealing, in your inbox every week. Free. From the host of Mortgage Marketing Radio.
GET FREE ACCESS →