Ep 147: Going All-In on Mobile To Win Consumers and Capture Agents

Geoff interviews Ben Teerlink about MobilityRE, a mobile-first home search app that LOs can co-brand with agents to capture consumer leads without forced registration and identify top-producing agents via market intelligence data. Best for LOs looking for a tech-based wedge into agent relationships at independent brokerages.

Takeaways you can run this week

• Use MobilityRE's 'Market Intelligence' feature to pull a list of agents in your market, filter by transaction volume, and see which lender(s) they're currently sending business to — then prioritize outreach to high-producers whose business is scattered across multiple lenders (signal: no dominant lender relationship).
• Send MobilityRE's 2-minute teaser video to an independent brokerage owner or team lead as a cold outreach piece with the message: 'Saw your team doesn't have a branded home search app — this gives every agent their own, with your loan application built in. Worth 20 minutes?' Then let MobilityRE's team run the demo presentation for you.
• Target independent brokerages (not Coldwell, RE/MAX, etc.) first — they lack enterprise CRM/app infrastructure, making them far more receptive to a co-branded app offer than franchises that already have company-provided tools.
• Use the app's Facebook API integration to run a lead-gen ad with a CTA like 'Get alerts for homes under $400K in [Neighborhood] sent straight to your phone' — the click drops the consumer into your co-branded app and captures their cell number without a forced opt-in form.
• Coach agent partners to use this script when a buyer mentions Zillow: 'I'm sure you're already on Zillow — totally get it. But listings there are often weeks behind, and you'll get calls from random agents. My app pulls straight from the MLS in real time and only I have your info.' Then share the app via text on the spot.
• Call MobilityRE directly at 855-858-0590 or email sales@mobilityre.com to request a demo account and the 2-minute teaser video before pitching any brokerage — use the demo account to show the product live in your next agent meeting.

The playbook

1. 1. Log into MobilityRE Market Intelligence — search your metro for independent brokerages and top individual agents by transaction volume.
2. 2. Filter results to find agents whose lender business is scattered (no single dominant lender) — these are your highest-opportunity targets.
3. 3. Send MobilityRE's 2-minute teaser video via text or email to the brokerage owner with a short personalized note asking if they'd like a demo.
4. 4. Once the brokerage says yes, schedule a webinar — MobilityRE's team delivers the full demo/sales presentation; you show up and look like the hero.
5. 5. MobilityRE builds co-branded apps for all agents in that brokerage, with your branding and loan application button embedded.
6. 6. Consumers who download and use any agent's app see your 'Apply Now' button — completed loan applications land in your inbox automatically.

Worth quoting

“Give them this, let them use it, have that search experience, but don't force them to register.”

“It would be painful for an agent to disconnect because of the value they bring to them.”

Best for

LOs who want a value-add tech tool to break into independent brokerages and create sticky agent relationships without cold calling or donuts.