Ep. 141 - The Art of Making Things Happen in Your Business and Life

Steve Sims brings his communication and personal branding philosophy to mortgage professionals, arguing that the industry is divided between those clinging to outdated methods and those hungry for change. He covers transparency on social media, video content strategy, building community vs. collecting followers, and the 'who not how' positioning framework. Best for LOs who feel like they're blending in and want a mindset and tactical reset on how they show up.

Takeaways you can run this week

• Pull the last 5 questions clients or agents asked you this week. Record a 60-90 second vertical video for each: state the question, give the answer, say 'if you want help with yours, you know where to find me.' Post one per day across Facebook, LinkedIn, and Instagram — same content, all platforms.
• Audit your LinkedIn bio and Facebook bio right now. If they say different things, rewrite both to match. You are one person; your profiles should reflect that identical voice and story.
• Text the word SIMS to 33777 to see Steve's Textful demo live. Then set up your own Textful keyword so every presentation, event, or card you hand out has a text-in CTA that starts a dialogue with you automatically.
• Do a 'social audit' of your own feed this week: remove or mute connections who add noise or negativity. Then identify 10 people — agents, past clients, centers of influence — you want to deliberately pull closer into your community and engage with their content daily for 30 days.
• Host one face-to-face or video-call conversation per day with someone in your database or referral network — no pitch, just a genuine check-in. Steve's point: body language and eye contact build trust that phone and text cannot replicate.
• If you have a fear of doing something new (video, events, a new platform), treat that fear as the green flag signal to start — not stop. Schedule the first uncomfortable action (your first video, your first live, your first agent lunch) on your calendar within 48 hours of listening to this episode.

The playbook

1. 1. Collect real questions you are asked daily by clients or agents.
2. 2. Record a short video: state the question, deliver the solution clearly, end with a soft CTA ('if you want help with yours, reach out').
3. 3. Post across all platforms simultaneously — same content, same voice.
4. 4. Repeat consistently until people start tagging others ('hey, this guy answered exactly your question').
5. 5. As inbound interest builds, position yourself as the 'who' — the trusted expert they hire — not the 'how' they have to figure out themselves.
6. 6. Cultivate community by removing cancerous or disengaged contacts and deepening relationships with those who resonate with your content.

Worth quoting

“Stop selling, stop chasing, start solving.”

“They'll always laugh at me before they applaud. — Elon Musk, as recounted by Steve Sims”

Best for

LOs who feel invisible in a crowded market and haven't yet used video or social media to position themselves as the go-to expert in their area.