Ep. 134 - Featured PRO Member of the Month Explodes Her Buyer Referrals by Teaching Agent Classes

Liz Reyes LeFore shares how she went from doing social media one-on-ones to hosting agent classes of 40+ people — and generating 4-5 deals in her first month. She walks through her exact post-class follow-up sequence, her BombBomb drip system, and her 'Exploring Escondido' YouTube/Facebook video strategy. LOs who want a repeatable system for attracting agents through education — not cold calls — should listen.

Takeaways you can run this week

• Book your venue at your local Board of Realtors (free) and schedule all remaining agent classes for the year on the third Wednesday of each month, 11:30am–1pm. Print flyers for every upcoming class date and place them at each seat before the event starts.
• At caravan, deliver a 2-minute topic-driven success story — not a pitch about rates or service. Reference a timely market event or guideline change (e.g., condo occupancy rules, residency requirements). Liz adds 7 new class registrants from this speech alone each week.
• After each class, run this exact follow-up sequence: Day 1 — send an evergreen BombBomb thank-you video with a link to book a Zoom call. Day 1 (later) — send a text with your contact card ('Here's my contact card — save it in your phone, reach out with any questions'). Day 5–7 — phone call to thank them and answer questions from class content.
• Build a BombBomb 'Mortgage Tips for Agents' drip: batch-record 3–5 short videos on one-topic-per-week subjects (residency timelines, condo occupancy rules, down payment assistance, IRS issues) and schedule them to send every Monday at 8:30am. Add every agent you meet — open houses, caravan, classes — to this list immediately.
• Launch an 'Exploring [Your City]' video series: visit 4 open houses every Tuesday after caravan, record short clips with your iPhone and a gimbal (DJI Osmo), edit into one video, and post every Thursday. Before leaving each open house, friend the agent on Facebook and tag them in the video so it auto-posts to their feed — then ask them to accept your friend request on the spot.
• At your agent class, do NOT hand out the feedback form until your wrap-up — walk around distributing it while still speaking so agents stay focused on the screen. Collect name and email from the form instead of grabbing business cards or running a raffle. Only follow up with those who opted in.

The playbook

1. 1. Host class at Board of Realtors (free venue), third Wednesday monthly, 11:30am–1pm. Bring Greek food or a consistent crowd-pleasing meal.
2. 2. Place next-class flyers and your branded pen at every seat before attendees arrive.
3. 3. Present class content — no PowerPoint handout so agents focus on your screen and take notes.
4. 4. During wrap-up, walk the room distributing feedback forms that capture name, email, and whether they want a follow-up call or Zoom meeting.
5. 5. Day 1: Send evergreen BombBomb thank-you video with Zoom booking link.
6. 6. Day 1 (afternoon): Text each attendee your digital contact card.
7. 7. Day 5–7: Phone call to thank and answer questions.
8. 8. Immediately add all attendees to Monday 8:30am BombBomb 'Mortgage Tips for Agents' drip.
9. 9. Offer a 15-minute Zoom instead of a coffee meeting: 'Save you 30 minutes of driving — let's do a quick Zoom and see if it makes sense to work together.'

Worth quoting

“Every single Monday at 8:30 in the morning, they're getting my BombBomb mortgage drip — Mortgage Tips for Agents.”

“I'm in front of more eyeballs at one time. I had seven people added to my class in two minutes from my caravan speech.”

Best for

LOs who are already attending caravan or open houses but haven't converted those touchpoints into a scalable class-based referral system.