Ep. 127 - Featured PRO Member of the Month Closes $1M from Teaching Agent Classes
Chani Morris shares how she closed over $1 million in funded loans in 90 days exclusively by teaching agent classes through the Mortgage Marketing Pro membership system. She details her class promotion tactics, how she lands repeat invitations from brokerages, and why the format eliminates cold calling. Best for newer LOs who want a repeatable, non-cold-call path to agent referrals.
A new LO with no existing agent relationships can close $1M in 90 days by consistently teaching value-packed classes — zero cold calls required.
Takeaways you can run this week
- Commit to teaching at least 2-4 agent classes per month; Chani averaged four in her best month and saw compounding returns as brokerages began re-booking her before she finished the first class.
- One week before each class, drop physical flyers at target offices AND send personalized video texts to the top agents you most want in the room — use both channels, not just one.
- Partner with your local Board of Realtors to co-promote classes; their email blast to the full member listserv drove RSVPs Chani couldn't have generated alone.
- Before teaching any new class topic, watch the tutorial video 2-3 times to internalize the material, then 'make it your own' — Chani's exact prep routine before her 45-agent debut.
- Start your first class with a Facebook Live to document it publicly; Chani used this to overcome stage fright and simultaneously build social proof.
- At the end of every class, book the next date on the spot — Chani secured a repeat engagement for her 'Millennial Marketing' class before she finished presenting the first one.
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GET FREE ACCESSThe playbook
- 1. Select a done-for-you class topic relevant to the current market shift agents are facing.
- 2. Watch the class tutorial video 2-3 times; personalize the content to your local market.
- 3. One week out: drop flyers at target brokerages and send video texts to priority agents.
- 4. Secure a Board of Realtors or brokerage co-promotion email blast to their listserv.
- 5. Open the class with a Facebook Live to create social proof and reduce personal nerves.
- 6. Deliver the class, add value, answer questions.
- 7. Before leaving, book the next class date with that brokerage — offer a different topic (e.g., Millennial Marketing) if they want variety.
- 8. Follow up individually with attendees — no cold outreach needed; they already know you.
Worth quoting
“Here I am a million dollars later — it totally paid for itself.”
“There's no cold calling at all. Getting back in touch with people after the classes is super easy.”
Best for
LOs who are new to the business or struggling to break into agent relationships without cold calling and want a structured, repeatable class-based system.
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