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EPISODE 127

Ep. 127 - Featured PRO Member of the Month Closes $1M from Teaching Agent Classes

Chani Morris — loan officer based in Lake City, Florida, roughly one year in the mortgage industry · Thu, 11 Jul 2019
Agent ReferralsClasses & EventsPersonal BrandingSocial Media

Chani Morris shares how she closed over $1 million in funded loans in 90 days exclusively by teaching agent classes through the Mortgage Marketing Pro membership system. She details her class promotion tactics, how she lands repeat invitations from brokerages, and why the format eliminates cold calling. Best for newer LOs who want a repeatable, non-cold-call path to agent referrals.

A new LO with no existing agent relationships can close $1M in 90 days by consistently teaching value-packed classes — zero cold calls required.

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The playbook

  1. 1. Select a done-for-you class topic relevant to the current market shift agents are facing.
  2. 2. Watch the class tutorial video 2-3 times; personalize the content to your local market.
  3. 3. One week out: drop flyers at target brokerages and send video texts to priority agents.
  4. 4. Secure a Board of Realtors or brokerage co-promotion email blast to their listserv.
  5. 5. Open the class with a Facebook Live to create social proof and reduce personal nerves.
  6. 6. Deliver the class, add value, answer questions.
  7. 7. Before leaving, book the next class date with that brokerage — offer a different topic (e.g., Millennial Marketing) if they want variety.
  8. 8. Follow up individually with attendees — no cold outreach needed; they already know you.

Worth quoting

“Here I am a million dollars later — it totally paid for itself.”
“There's no cold calling at all. Getting back in touch with people after the classes is super easy.”

Best for

LOs who are new to the business or struggling to break into agent relationships without cold calling and want a structured, repeatable class-based system.

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