Ep #108: How to Get 10 Meaningful Engagement's with Agents Every Day

Bill Murphy breaks down exactly how he gets 10 meaningful agent engagements per day without cold calling, runs a monthly CE class averaging 25 attendees, and uses weekly Saturday BombBomb videos to stay top-of-mind with 250–350 agents. LOs who want a concrete, repeatable agent-relationship system built around classes, video, and disciplined daily outreach should listen.

Takeaways you can run this week

• Run one CE class per month targeting 25 agents. Submit your existing mortgage content (credit, FHA/VA, financing) to your state board or a proctor as a 'subject matter expert' to get CE credit approved. Start by calling your local board of realtors to ask what the submission requirements are.
• Send a BombBomb video every Saturday by 9 a.m. to your full agent list. Topics can be market stats, conforming loan limit changes, or debates like 'local specialist vs. out-of-area agent.' Ask a question at the end and post the same video to your Facebook business page to drive comments.
• Hit 10 agent engagements per day — only count it if they respond. Monday: follow up on last week's pre-approvals with both agents on the transaction. Tuesday: reach back out to agents you haven't spoken to in months using your MLS/board roster in an Excel spreadsheet. Use the hook: 'I just saw you were top producer on your team last quarter — how did you pull that off in this inventory market?'
• Do a Thanksgiving pie giveaway + holiday party every year. Require guests to bring a Toys for Tots donation to enter the raffle (prizes: Patriots tickets, Apple Watch, iPad). This keeps you visible while competitors coast and generates situational deals at the door.
• Teach a non-CE 'best year ever' planning class in December using Darren Hardy's 'Living Your Best Year Ever' journal as the curriculum. Aim for 15–20 agents, cater a real lunch (not Subway), and use it to build momentum into January.
• After every class, email attendees the slides and add them to your weekly Saturday video list. Within the follow-up email, ask: 'Were you able to use any of those slides in your listing presentation?' — that question opens a natural next conversation.

The playbook

1. 1. Record a short teaser video (BombBomb) previewing the class topic and what agents will walk away with — send it as an email blast and post to Facebook.
2. 2. Hold the class monthly with 25 agents; include an attorney or title sponsor for a catered lunch.
3. 3. Build slides around agent-facing takeaways: cost of waiting, purchase power, local stats, anything they can use in listing presentations.
4. 4. After class, email the slides to all attendees and ask a follow-up engagement question.
5. 5. Add all attendees to the Saturday morning BombBomb video list (weekly, every Saturday by 9 a.m.).
6. 6. Log agents in an Excel spreadsheet by county/board roster; use it to identify who to contact each day to hit 10 reciprocal touchpoints.

Worth quoting

“There's always a reason to call an agent — hey, I just read you were number one on your team last quarter. Congratulations. How do you do it?”

“Saturday morning, you may only have a handful of emails. You might say, hmm, I wonder what Bill's saying today.”

Best for

LOs who have agent relationships but no consistent daily outreach system and have never taught a CE or lunch-and-learn class.