Ep #79: Starting a Weekly Mortgage Video Show to Grow Your Business

Kris McWilliams walks through exactly how he built and runs his weekly 'Mortgage Minute' video show — equipment, content planning, editing workflow, and distribution across Facebook and YouTube. LOs who want a simple, repeatable video system to build visibility with realtors and consumers should listen.

Takeaways you can run this week

• Start overcoming video reluctance by making a 60-second video with your dog or kids, practice basic transitions and titling in iMovie, and post it if you like it — the goal is building the muscle, not perfection.
• Use your BNI (or any networking group) Thursday presentation as a live rehearsal, then record your Mortgage Minute video immediately after returning to your office — one drive-through mentally, then hit record for one or two takes max.
• Upload your finished video natively to Facebook, LinkedIn, and YouTube separately from your phone — never share a YouTube link on Facebook, because Facebook suppresses external links to keep users on-platform.
• Post your weekly video to your personal Facebook page first (higher organic reach from the algorithm), then also post it to your business page where you can enable Facebook's automatic captioning — critical since 80%+ of Facebook videos are watched on silent.
• Keep a running 'Mortgage Minute Ideas' note in Evernote: every time a borrower asks a question or you hear a topic on a podcast, add one sentence describing it so you always have a content queue ready.
• Repurpose each weekly video by sending it via BombBomb to your full past-client database — turn one piece of content into a database touch without additional recording time.

The playbook

1. 1. Thursday morning: present your mortgage topic at BNI or a networking meeting as a live rehearsal.
2. 2. Return to office: before touching your computer, do one mental run-through (one drive-through), then hit record on your iPhone mounted on a basic tripod.
3. 3. Record in one or two takes; minor verbal stumbles are acceptable — don't re-record for small errors.
4. 4. Transfer video file from iPhone to MacBook via iCloud.
5. 5. Edit in iMovie: add title cards and basic transitions; keep the video to roughly 60 seconds.
6. 6. Export finished video and save a hard copy back to your phone.
7. 7. Upload natively from your phone to Facebook personal page, Facebook business page, LinkedIn, and YouTube as four separate uploads (no cross-platform links).
8. 8. On Facebook business page, enable automatic captioning after upload.
9. 9. Friday morning: publish across all platforms on a consistent schedule.
10. 10. Optional follow-up: send the video via BombBomb email to past clients and referral partners the same day.

Worth quoting

“I try to do it just like we're having a casual conversation with a friend — 60 seconds of advice on one little topic.”

“I post it on my personal page first because the algorithm makes it more likely your video gets seen there than on your business page.”

Best for

LOs who know they should be doing video but haven't started yet and want a simple, low-cost weekly system they can launch this week.