Ep #58: The Most Amazing Way to Create Instant Value for REALTORS

Geoff demos ListReports, a property marketing platform that automatically generates 25 pieces of co-branded marketing collateral (flyers, single-property websites, sign riders, neighborhood infographics, postcards) for real estate agents — with the loan officer's brand on every piece. Best for purchase-focused LOs who want a concrete, compliance-friendly tool to break into listing agent relationships and generate buyer leads at open houses.

Takeaways you can run this week

• Go to ListReports.com, request a demo, and ask specifically about the 'autopilot' feature — once an agent accepts your invite, the system auto-generates and delivers 25 co-branded marketing pieces every time that agent gets a new listing, with zero manual work from you.
• Use ListReports' agent farm tool: enter any zip code, sort by upcoming open houses, filter for agents with 8+ list-side transactions and high median price, then order a co-branded marketing kit for their listing before contacting them — use it as your cold outreach hook.
• Script your warm outreach after delivering the kit: 'Hey [agent name], just calling to make sure you got the marketing kit I sent for your open house this Saturday — it includes your neighborhood infographic, school report, and open house flyer with a text-to-lead code. Let me know if you need anything adjusted.'
• Advise paired agents to post one ListReports open house flyer at the entrance and one in the bathroom, then tell buyers: 'We're going green — just text [code] and we'll send everything about the home straight to your phone.' You and the agent both get a live lead notification when anyone texts the code.
• For listing agent prospecting, send a Facebook message before calling — the platform is compliance-friendly (marketing materials are free to agents, so no thing-of-value issue), and a Facebook profile validates you as a real professional before a cold call would.
• Leverage the daily text alert feature: once a buyer is captured via the text code, they automatically receive a daily new-listing text (95% open rate vs. 15% for email) co-branded with your name and the agent's — keeping both of you top of mind through the entire home search.

The playbook

1. 1. Sign up at ListReports.com and complete your loan officer profile with photo and contact info.
2. 2. Use the agent farm tool — enter your target zip codes, sort by upcoming open houses, identify agents with high transaction volume and median price.
3. 3. Order a co-branded marketing kit for the agent's active listing (address + agent name + their brokerage color palette + open house date/time). Kit is ready in one business hour.
4. 4. Send a Facebook message to the agent: 'Hey [name], I put together an open house kit for your listing at [address] this Saturday — flyers, neighborhood infographics, sign rider with a text-to-lead code. Happy to send it over, no strings attached.'
5. 5. Deliver the full kit via the ListReports 'send offer' button — agent receives everything in one link.
6. 6. Follow up by phone: confirm they received it, offer to customize colors or add a Starbucks gift card callout, and invite them to activate the autopilot pairing so future listings are handled automatically.
7. 7. Once paired, monitor your dashboard for live lead notifications any time a buyer texts the code at an open house — reach out to that lead immediately.

Worth quoting

“If the loan officer can be the reason the agent succeeds, of course the loan officer is going to gain from that after the agent does.”

“95% open rate on a text message versus a 15% open rate on email — this is going to get in front of quite a few people.”

Best for

Purchase-focused LOs who struggle to differentiate themselves with listing agents or who want a compliance-safe, low-friction way to break into new agent relationships without cold calling about rates.