Ep# 34: How to Build Your Brand and Boost Your Business with Video

Two mortgage professionals who built a nationally-watched video show during the 2008 meltdown break down exactly how they started, what content to create, and which tools to use. Best for LOs who know they should be doing video but keep making excuses not to start.

Takeaways you can run this week

• Start with a $87 Rode SmartLav microphone clipped to your collar + a $15 GorillaPod tripod for your smartphone — under $110 total gets you broadcast-ready audio and a stable shot before you spend anything else.
• Record FAQ videos for the 5-7 questions you answer every transaction (e.g., 'What happens at appraisal?' 'Why did my credit score drop?') and send the link instead of a 30-minute phone call — frees time and positions you as a resource.
• Go to HousingWire, Mortgage News Daily, or National Mortgage News daily, drop 3-5 stories into a 'possible topics' folder all week, then pick the strongest one Friday and shoot Monday — eliminates blank-page paralysis.
• Add a video to your Zillow profile this week — a complete profile with video puts you ahead of 99% of LOs and generates inbound traffic from buyers already browsing homes.
• Commit to one video per week, not daily. Map a 4-week content calendar right now with one topic per week — consistency builds an audience that opens every email; daily garbage trains them to ignore you.
• If you won't create original video yet, take a timely video from TheREsource.tv, present it at a realtor office meeting, and be the person who delivered it — the referral credit goes to whoever shows up with the content, not who made it.

The playbook

1. 1. Choose your platform: BombBomb for 1-to-1 personalized video emails, YouTube for searchable evergreen content, Facebook for broad reach.
2. 2. Gear up cheap: Rode SmartLav mic (~$87) + GorillaPod (~$15) + your smartphone = professional starting kit.
3. 3. Build a content folder: bookmark 3-5 industry stories per week from HousingWire/MND; blend into one show topic each week.
4. 4. Script or bullet-point your key message before shooting — keep videos under 5 minutes to hold attention.
5. 5. Shoot once a week; edit with iMovie (free) or outsource editing on Fiverr to the same editor every time for brand consistency.
6. 6. Distribute on YouTube, push to Facebook, embed in email — repurpose the same video across all channels.
7. 7. Track analytics weekly; double down on topics that get shared by agents or used as training material by brokerages.

Worth quoting

“Content can trump bad quality, but good quality can't trump bad content.”

“You can only have so many lunch and coffee meetings with realtors a day. The video reaches several thousands every Monday.”

Best for

LOs who have been 'meaning to do video' for months but haven't started due to gear anxiety, content fear, or perfectionism.