Ep #26: The #1 Free Real Estate App for Real Estate Agents

This episode introduces WhoHub, a free app for real estate agents that lets them build a digital trusted-vendor network and message clients via smartphone. Brad LaTour explains how loan officers can pay $30/month to get listed in agents' vendor networks and gain exposure to entire brokerages. Wade Vandermohlen demonstrates how he uses the app as a value-add when teaching agent classes to win referral relationships. Best for LOs looking for a low-cost, tangible tool to offer agents.

Takeaways you can run this week

• Go to WhoHubApp.com, create a free vendor account ($30/month, no contract), then invite your top 5-10 agent partners — WhoHub's team will send onboarding emails and calls on your behalf to explain the value to each agent.
• Ask your one active agent in a target brokerage to write a personal WhoHub recommendation for you (e.g., 'I've known [name] for X years, he's closed multiple deals for me and my colleagues — you can't go wrong'). Use that recommendation to request introductions to the other 19+ agents in that office.
• When presenting to agents in a class or one-on-one, frame WhoHub as a no-cost client retention tool: 'This keeps your past clients coming back to you every time they need a vendor — at zero cost to you. I'm covering the $30/month on my end.'
• Build a group message thread inside WhoHub with your agent, the title rep, and the client for each active transaction — eliminating the 'what's the rate / when does it close' email chain and keeping you embedded in every deal.
• Search WhoHub by zip code to identify agents in your market who are already on the platform, then use the LinkedIn-style connection feature to introduce yourself, citing a shared colleague's recommendation as social proof.
• If you teach agent classes, add a 10-minute WhoHub demo segment to your next session, framing it as a smartphone-based client retention system — then follow up by helping agents set up their vendor lists (creating FaceTime and a reason for return visits).

The playbook

1. 1. Sign up at WhoHubApp.com as a vendor ($30/month).
2. 2. Invite your top 5-10 agent partners via the app — WhoHub sends follow-up emails/calls on your behalf.
3. 3. Ask each connected agent to write a personal recommendation for you inside the app.
4. 4. Use those recommendations to request warm introductions to other agents in the same office.
5. 5. Connect with additional agents via WhoHub's search/connection feature, referencing the colleague recommendation.
6. 6. Create group message threads for each active transaction (agent + title + client) to stay embedded through closing.
7. 7. Offer to pay the $30/month as a gift to agents who haven't yet signed up, positioning it as a client retention tool you're underwriting for them.

Worth quoting

“My client is conditioning herself or himself to always think of me when they need something about real estate.”

“No cost to you, Mr. Realtor — I'm paying for it to help you grow your business. That's a pretty powerful pitch.”

Best for

LOs who want a concrete, low-cost tool to offer agent partners that creates ongoing visibility inside entire brokerages — not just with one agent.